Sunday 15 November 2009

Dig for Victory

This year's module of Management Plan and Extended essay have had me doing much research for each, and a few topics here and there form parallels and inform both of these documents. One of which is the Dig for Victory Campaign from the 40's. Second World War and it's effects on food securities saw the Ministry of Agriculture's 'survival' campaign to get people growing. Private and public spaces were transformed in an urban growing initiative consisting of mini allotments.

A photo that has surfaced on a few occasions in a couple of books is this below of farming in Kensington Gardens: http://cwr.iwm.org.uk/upload/img_100/D_008334_Dig_for_victory_in_Kensington_Gardens.jpg


The postal propaganda is brilliant...of all easily searchable images, the graphic design is so subtle but so in-yer-face with a massive message. People were very encouraged and in the article on 'Home Sweet Home', by 1943 over a million tons of vegetables were grown in gardens and allotments. Modern day propaganda and graphics still use similar formats.

In 2004 I went to the Stay Gold Gallery in Brooklyn, right in the eve of the Republican Convention and New York's streets were transformed with anti-Republican poster campagin by various well respected and outspoken artists.
Both the types of graphics and the messages behind them, from today's 40's inspired and the original campaigns, have parallels with these particular years' themes of troubled times. While the messages from the Second World War era, minus internet and fountains of information sources as we have today, reached so many people, our population numbers now (as well as so many other factors) have meant that these messages don't neccessarily get it accross to the responsive audience they require to make changes happen. The naked cowboy is in there because he too, has a message.
A couple personal favourites with witty and inspirational stuff are Shepard Faiery and futura 2000. Good websites which keep you for at least a half hour.

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